Shopping centers have now become a multi-faceted destination for shopping, entertainment and dining. Mall owners equipped with Deep North AI-driven insights are creating great customer experiences. We begin by designing a smart strategy that involves understanding customers and harnessing video data to generate visitor analytics in real time.
Deep North technology ensures that you can swiftly use this data to see, learn, and react to complex situations. By utilizing the power of our artificial intelligence (AI) software applied to the video data from existing onsite video sources we help shopping mall owners comprehend:
- How and where shoppers flow throughout a mall to maximize leasing, marketing operations, and property development.
- Which tenants attracts the most shoppers to the mall.
- Know about the mall’s tenant and property health with AI-driven insights.
Visitors occupancy at the mall – enter and exit and journey though the mall. We can track visitors throughout the mall identifying “hot spots,” the ebbs and flows of footfall traffic throughout the day and even correlate occupancy with the day’s weather.
Understanding what draws the highest numbers of visitors to the tenant—especially anchor tenants. DeepNorth technology can provide daily, weekly and monthly reports on tenant activity.
Cross shopping patterns within the mall
Flow of customers from tenant to tenant. Cross shopping analytics helps you see the most popular movement of visitors during their shopping visit.
Powerful demographics data
Age, gender, emotions. NorthPoint’s most advance AI-driven technology can compile visitor demographics and correlate this information with a tenant’s footfall traffic, time of day and holidays.
Business Use Cases
Maximize Tenant Leasing
Understand footfall in the most challenging property environments helps make effective, cost-effective and informed decisions. Deep North provides immediate and ongoing insight into tenant capture rates, cross shop, and complete property occupancy.
Improve Operational Intelligence
Optimal property operations plagues even the most efficient properties. Deep North enhances even the most effective operational strategies with deeper insight into property shopper behaviour and metrics than ever before.
Amplify Marketing Strategy
Run intelligent promotions and campaigns that deliver results on your property. With Deep North guided online marketing campaigns mall owners can track the onsite performance and ROI.