Who is Deep North?

We’re a team of experts developing software solutions and analytics to
empower teams to achieve business results in their physical environments.
Our
Vision
To fully realize the transformative potential of AI in the enterprise so businesses can deliver better, safer, and more exceptional customer experiences.
Our
Mission
To empower enterprises that have footprints in the physical world with decision-making insights derived from computer vision which are necessary to be successful in the Age of AI.
Our
Culture
At Deep North, we’re building a business that prioritizes trust with our customers and within our team, operates at the highest standards of integrity, and is focused on developing technology that is both pragmatic and valuable.
Our vision
Our
Vision
Our
Mission
Our
Culture
Get to know the
Deep North
Leadership Team
Rohan Sanil
CEO, Co-founder
Tracy L. Benaman
Vice President, Retail Sales
Abhijit Deshpande
Senior VP Engineering & Analytics
Nathaniel Angara
Senior VP of Infrastructure
Churchill Leung
Senior VP of Operations
Mark Halbach
Vice President of Mall and Commercial Real Estate Sales
Andrew Preston
CFO
Azhaan Merchant
SVP - Strategy & Business Development - EMEA
Rohan Sanil
CEO, Co-founder
Rohan Sanil is CEO and Co-Founder of Deep North. He has over two decades of product, business, entrepreneurial leadership in the video analytics space. He previously founded Akiira Media Systems, Atstream Networks and Tri-Cad, where he was instrumental in product development, business development, and raising capital. Rohan holds an M.S. Degree in Management Science from the University of Dayton, Ohio, and a B.S in Mechanical Engineering from Karnataka University, India.
Tracy L. Benaman
Vice President, Retail Sales
Tracy Benaman has led retail operations for 26 years with 5 different apparel brands including Gap Inc., American Eagle, Polo Ralph Lauren, Ashley Stewart and NY & Company. In addition, Tracy spent two years consulting for Claris Solutions heading up the store operational practice working with a variety of retailers to improve sales, productivity and ultimately profit. Most recently Tracy led the client engagement team at Alliance Data Card Services working with over 80 clients to improve customer engagement. Tracy is recognized in the industry as a team leader with the ability to identify key behavioral changes that directly impact sales and profit. Tracy’s operational business improvement approach works with all levels of the organization resulting in successful tactical and strategic approaches.
Abhijit Deshpande
Senior VP Engineering & Analytics
Abhijit Deshpande is a Senior Vice President Engineering and Analytics at Deep North. Abhijit has over two decades of experience in driving product development and data analytics in startups and enterprises. Abhijit holds dual M.S. in Systems Engineering and Operations Research as well as M.S. in Mathematics and Computer Science from Ohio University.
Nathaniel Angara
Senior VP of Infrastructure
Nate Angara is a Senior VP of Global Infrastructure & Cloud Services at Deep North. He has over 20 years of experience in the design, deployment, maintenance of data critical infrastructure. Nate graduated from the University of Hawaii with a B.A. in Computer Science. 
Churchill Leung
Senior VP of Operations
Churchill Leung is Senior Vice President of Operations of Deep North. He has over 25 years of working in various positions from manufacturing operations, program management, accounts management, and product design centers. Having years of experience working in a cross functional environment at Flex Inc, Katerra (construction startup), and prior to coming to Deep North, Supermicro; he strives to bring a more scalable process in ensuring our customer’s success from engagement, and deployment to sustaining. Churchill holds a BSEE degree from San Jose State University and an MBA with a focus in technology management from the University of Phoenix.
Mark Halbach
Vice President of Mall and Commercial Real Estate Sales
Mark Halbach is Vice President of Mall and Commercial Real Estate Sales at Deep North. He has over two decades of experience in Shopping Center and Facility Operations Management, and served as an industry leader for such organizations as Macerich, Simon Property Group and Kimco Realty. Mark specializes in empowering business growth in the face of rapidly evolving competitive demands and advancing business objectives by interfacing and nurturing relationships with key stakeholders. He is recognized for his ability to provide solutions and deliver results, all while maintaining laser focus on constant experiential enhancements. He graduated from California State University, Long Beach with a B.A. in Psychology.
Andrew Preston
CFO
Andrew Preston is the CFO of Deep North. Prior to joining Deep North as its CFO, Andrew was the CFO at VantIQ and has held C-Level roles at two public companies and six private tier-one venture-backed companies where he managed the sale of four companies to large public companies and raised over $90 million of equity and debt. Andrew graduated with honors from Lehigh University with a degree in Business and Economics and an M.B.A. from Stanford University.
Vanessa Angulo
Sr. Systems Administrator
Vanessa is a Senior Systems Administrator working on IT infrastructure & cloud services at Deep North. Vanessa graduated from CSU East Bay with a degree in Mathematics.
John Acosta
Information Technology Specialist
John is an Information Technology Administrator focused on the deployment and testing of Deep North software. John studied at California State University in Sacramento.
Thomas Paolo Banzon
Sr. Systems Administrator
Paolo Banzona is a Senior System Administrator at Deep North responsible for network and systems infrastructure. Paolo has a B.S. in Computer Science from De La Salle University.
Darrel S Daquigan
Software Engineer
Darrel Daquigan is a Software Engineer with the data analysis team at Deep North. He primarily designs, develops, and maintains APIs that bridge the backend database to the front-end developers. Darrel has a B.S.in Computer Science from San Francisco State University.
Aditya Chechani
Software Engineer
Aditya is a Software Engineer in Applied Machine Learning working in a cross-functional capacity to develop, design and improve Deep North's platofrm. Aditya holds a B.Tech in Mechatronics Engineering from Manipal Institute of Technology and M.S in ECE from Boston University, College of Engineering.
Prashanth Kumar
Program Manager
Prashanth is a Program Manager of Customer Success at Deep North focusing on enhancing customer's platform experience. Prashanth holds a B.S. in Computer Science from B.M.S College of Engineering.
Honyiang "Robert" Qian
Software Engineer
Robert is a Software Engineer at Deep North working on customer dashboard development. Robert holds an M.S degree from Sam Houston State University.
Rohit Sreedhar
Software Engineer
Rohit Sreedhar is a Software Engineer at Deep North responsible for the development of microservices and utilities of Deep North's platform. Rohit has M.S. in Electrical & Computer engineering from Carnegie Mellon University.
Sharath Tunuguntla
Software Engineer
Sharath Tunuguntla is a Software Engineer at Deep North developing products and enhancing computer vision capabilities of Deep North's platform. Sharath holds a M.S. in Electrical & Computer Engineering from CSU Fort Collins.
Sneha Uike
Software Engineer
Sneha Uike is Software Engineer at Deep North where she works on designing, developing and debugging Deep North's dashboards. She holds Master’s degree in Computer Science.
Scott Knudsen
Director of Customer Success
Scott Knudsen has 20 years of experience in the Consumer-Packaged Goods (CPG) and Retail industries, providing strategic consulting on marketing strategy, analytics and retail execution for global CPG manufacturers and retailers. Scott has extensive experience leading IR and AI programs for global customers in the retail space, as well as in building and managing Customer Success organizations. Scott leads the Deep North Customer Success team, helping customers to achieve success and realize business value on our platform products.
Ricardo Pizzatto
VP UK / Europe Sales
Ricardo Pizzatto is the VP of Sales for the UK, Europe and Latam at Deep North, responsible for leading sales and business development across these regions. Ricardo has over 10 years’ experience in SaaS Enterprise solutions and B2B technology sales and operations, working across a variety of sectors including retail, media and financial services. Ricardo holds a law degree as well as an MSc in International Business from the University of London.
David DeSantis
Corporate Controller
David DeSantis has over 20 years of experience being a finance executive and corporate controller. Previously he was the Head of Accounting, Finance Operations and FP&A at Sonitum – a cloud hearing enhancement company. Prior to that he was with a successful Venture Capital Firm where he assisted four of their start-up companies with their Finance and Accounting needs.
Vijai Chane
Program Manager
Vijai works as part of customer success team and has got more than 15+ years of solid experience in Account management with Global companies.

Let's Connect

Our team is here to help you understand how our product can fit into your existing video infrastructure, answer technical questions, or schedule a demo.