Who is Deep North?

We’re a team of experts developing software solutions and analytics to
empower teams to achieve business results in their physical environments.
Our
Vision
To fully realize the transformative potential of computer vision and AI in the physical world so businesses can deliver more exceptional customer experiences.
Our
Mission
To empower enterprises that have footprints in the physical world with decision-making insights derived from computer vision which are necessary to be successful in the Age of AI.
Our
Culture
At Deep North, we’re building a business that prioritizes trust with our customers and within our team, operates at the highest standards of integrity, and is focused on developing technology that is both pragmatic and valuable.
Our vision
Our
Vision
Our
Mission
Our
Culture

How it Works

We have witnessed the impact of our vision in the real world. We stretch the boundaries of what is possible, not for the sake of innovation itself, but with the goal of creating meaningful solutions and ultimately a better world.

Get to know the
Deep North
Leadership Team
Bjoern Petersen
Chief Executive Officer
Abhijit Deshpande
Chief Technology Officer
Andrew Preston
Chief Financial Officer
Jeff Hahn
Vice President of Operations
Scott Endres
Vice President Product Management
Simon Reed
Vice President of Sales EMEA
Michael Gordon
Vice President North American Sales
Lisa Cooper
Vice President Sales North America
Michele Livolsi
Vice President Sales Southern Europe
Bjoern Petersen
Chief Executive Officer
Bjoern is the CEO and board member of Deep North, a Computer Vision AI software company with the aim to fully realize the transformative potential of computer vision and AI in the physical world so businesses can deliver more exceptional customer experiences. Bjoern serves as on the board of Pro Glove, a German smart wearable scanner solutions company, advises Nordic Capital, a leading European private Equity company, as well as Intelligence Node, a real time price intelligence platform. Bjoern was previously the President of Sensormatic Solutions, a $1bn award winning IoT company and global provider of retail performance solutions, Vice President, and General Manager at Hewlett Packard Enterprise Services, and held several leadership positions at Electronic Data Systems across the world. Bjoern holds a dual master’s degree in computer science and business administration from the University of Darmstadt, Germany.
Abhijit Deshpande
Chief Technology Officer
Abhijit has led the development of our platform and algorithms and has been instrumental in building Deep North’s patent portfolio, which presently includes more than 20 issued and pending patents. Abhijit has over 2 decades of experience in driving product development and data analytics in entrepreneurial and leadership roles. Prior to Deep North, he was heading BSS platform for Redknee Inc. At Virgin Mobile, Abhijit led engineering of Virgin Mobile’s data analytics platform. Prior to Virgin Mobile, he led product development at Oracle. Abhijit holds dual Master’s in Systems Engineering and Operations Research as well as Mathematics and Computer Science from Ohio University.
Andrew Preston
Chief Financial Officer
Andrew Preston is the CFO of Deep North. Prior to joining Deep North, Andrew was previously the CFO at VantIQ and Dokkio. Andrew has held C-Level roles as CEO/COO/CFO at two public companies and six private tier-one venture-backed companies. He has managed the sale of four companies to large public companies and raised over $100 million of equity and debt. Andrew graduated with honors from Lehigh University with a degree in Business and Economics and has an M.B.A. from Stanford University.
Jeff Hahn
Vice President of Operations
Jeff Hahn is the Vice President of Operations at Deep North. Leveraging a customer-centric mindset and strategic insight, he is committed to helping customers achieve their desired outcomes while at the same time managing our 7 by 24 operations to support our global customers’ needs. Prior to joining Deep North, Jeff led teams responsible for deploying autonomous robots to over 600 retail locations and integrating AI solutions into existing enterprise workflows.
Scott Endres
Vice President Product Management
Scott oversees Deep North’s Product Management team, providing our customers with insights that increase profitability and enhance the customer experience. Prior to joining Deep North, Scott spent the last five years leading a global product portfolio team focusing on products and services that enhance and personalize the shopper journey for retailers and retail property owners. His experience includes strategic planning and execution for products and brands, solution life cycle management and development of partnership ecosystems. Scott is a Pragmatic Certified Product Master, University of Notre Dame Master of Business Administration, and University of Washington Bachelor of Arts in Anthropology.
Simon Reed
Vice President of Sales EMEA
Simon Reed is the Vice President of Sales for the EMEA region, bringing over two decades of expertise in Sales, IT and Security Technology within Retail and Smart City sectors. With a strong history of leadership, including Vice President and Senior Strategic positions in global security organisations, Simon's work has spanned Europe, the Middle East and Asia Pacific. Simon's recent endeavors focus on pioneering the implementation of Computer Vision/AI solutions, offering expert advice on Business Intelligence and Loss Prevention Strategies.
Michael Gordon
Vice President North American Sales
Michael Gordon is the Vice President North American Sales, bringing over two decades of sales expertise in sectors including commercial real estate, retail, government/civic, hospitality, gaming, entertainment and finance. Leading with a customer centric mindset, he has worked with organizations to integrate leading data services, new “built environment” technologies and AI business intelligence platforms. Michael will now help clients maximize ROI of their business intelligence capabilities with Deep North’s Computer Vision AI solutions.
Lisa Cooper
Vice President Sales North America
Lisa Cooper is the Vice President of Sales in the US and has over 30 years of sales experience working with Fortune 500 companies. Most recently she had been working as part of the retail security/loss prevention sales team at Sensormatic Solutions. She has a BSBA in Marketing from The Ohio State University and an MBA in Executive Administration from Ashland University.
Michele Livolsi
Vice President Sales Southern Europe
Michele Livolsi is the Vice President of Sales Southern Europe at Deep North. He attended classical studies, which later led him to study communication and economics. He holds a master's degree and a Ph.D in Communication Sciences from the University of Turin, where he served as an assistant professor and lecturer. From a professional standpoint, he has gained over 12 years of experience in Customer Analytics for the Retail market with a special focus on Luxury and Apparel. Michele has served for many years as a Strategic Global Accounts Manager for leading multinational companies specialized in in-store customer behavior understanding, video security analytics and AI-based insights, such as Experian FootFall, ShopperTrak and Sensormatic Solutions (part of Johnson Controls International).
Vanessa Angulo
Sr. Systems Administrator
Vanessa is a Senior Systems Administrator working on IT infrastructure & cloud services at Deep North. Vanessa graduated from CSU East Bay with a degree in Mathematics.
John Acosta
Information Technology Specialist
John is an Information Technology Administrator focused on the deployment and testing of Deep North software. John studied at California State University in Sacramento.
Thomas Paolo Banzon
Sr. Systems Administrator
Paolo Banzona is a Senior System Administrator at Deep North responsible for network and systems infrastructure. Paolo has a B.S. in Computer Science from De La Salle University.
Darrel S Daquigan
Software Engineer
Darrel Daquigan is a Software Engineer with the data analysis team at Deep North. He primarily designs, develops, and maintains APIs that bridge the backend database to the front-end developers. Darrel has a B.S.in Computer Science from San Francisco State University.
Aditya Chechani
Software Engineer
Aditya is a Software Engineer in Applied Machine Learning working in a cross-functional capacity to develop, design and improve Deep North's platofrm. Aditya holds a B.Tech in Mechatronics Engineering from Manipal Institute of Technology and M.S in ECE from Boston University, College of Engineering.
Prashanth Kumar
Program Manager
Prashanth is a Program Manager of Customer Success at Deep North focusing on enhancing customer's platform experience. Prashanth holds a B.S. in Computer Science from B.M.S College of Engineering.
Honyiang "Robert" Qian
Software Engineer
Robert is a Software Engineer at Deep North working on customer dashboard development. Robert holds an M.S degree from Sam Houston State University.
Rohit Sreedhar
Software Engineer
Rohit Sreedhar is a Software Engineer at Deep North responsible for the development of microservices and utilities of Deep North's platform. Rohit has M.S. in Electrical & Computer engineering from Carnegie Mellon University.
Sharath Tunuguntla
Software Engineer
Sharath Tunuguntla is a Software Engineer at Deep North developing products and enhancing computer vision capabilities of Deep North's platform. Sharath holds a M.S. in Electrical & Computer Engineering from CSU Fort Collins.
Sneha Uike
Software Engineer
Sneha Uike is Software Engineer at Deep North where she works on designing, developing and debugging Deep North's dashboards. She holds Master’s degree in Computer Science.
Scott Knudsen
Director of Customer Success
Scott Knudsen has 20 years of experience in the Consumer-Packaged Goods (CPG) and Retail industries, providing strategic consulting on marketing strategy, analytics and retail execution for global CPG manufacturers and retailers. Scott has extensive experience leading IR and AI programs for global customers in the retail space, as well as in building and managing Customer Success organizations. Scott leads the Deep North Customer Success team, helping customers to achieve success and realize business value on our platform products.
Ricardo Pizzatto
VP UK / Europe Sales
Ricardo Pizzatto is the VP of Sales for the UK, Europe and Latam at Deep North, responsible for leading sales and business development across these regions. Ricardo has over 10 years’ experience in SaaS Enterprise solutions and B2B technology sales and operations, working across a variety of sectors including retail, media and financial services. Ricardo holds a law degree as well as an MSc in International Business from the University of London.
David DeSantis
Corporate Controller
David DeSantis has over 20 years of experience being a finance executive and corporate controller. Previously he was the Head of Accounting, Finance Operations and FP&A at Sonitum – a cloud hearing enhancement company. Prior to that he was with a successful Venture Capital Firm where he assisted four of their start-up companies with their Finance and Accounting needs.
Vijai Chane
Program Manager
Vijai works as part of customer success team and has got more than 15+ years of solid experience in Account management with Global companies.

Let's Connect

Our team is here to help you understand how our product can fit into your existing video infrastructure, answer technical questions, or schedule a demo.